# identity.md

## Organization Overview
- **Company Name:** American Freight
- **Mission:** To offer affordable, high-quality furniture and mattresses through direct-to-consumer, warehouse-style stores, based on the belief that everyone deserves a comfortable, stylish home without paying premium retail prices.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1994 in Lima, Ohio.
- **Size and Scale:** Grew from a single discount furniture store into one of America’s most recognized furniture retailers.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to making comfortable, stylish homes accessible to everyone by providing quality furniture and mattresses at affordable prices.
- **Relevant Links:** [About Us](https://americanfreight.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates a direct-to-consumer, warehouse-style store model offering affordable, high-quality furniture and mattresses.
- **Location(s) and Geographic Presence:** Operates across America, recognized as one of the nation's prominent furniture retailers.
- **Key Partnerships and Affiliations:** Details forthcoming.